Lately I have often found to reflect on the functioning of marketing cosmetics.
When I enter a perfume shop, the first thing that strikes me is the lighting, I do not know if you have ever noticed, but the lights used are crisp and white. They do not have that note of melancholy yellowish light, that way it's cold and impersonal nature of neon.
lighting up, not a corner shop is still in shadow, giving the whole atmosphere cheerful and carefree.
So the unsuspecting customer has just entered one wonders where is that kind of ephemeral happiness that has wrapped: her eyes are immediately magnetized by confezoni colorful and sparkling products.
The trap is taken from that moment on, six at the mercy of the spell of perfumery, nothing could wake up, passing Brad Pitt dressed as Yoda.
The second element that favors the purchase orders are: leaving aside the kind "stalker", far more dangerous is "harping".
stunned as we are, we realize that we already have a circuit to be very enterprising young lady makeup, skin and clothing fishing sober, often black.
When you fall into the clutches of this type is difficilissmo escape: just shows you the latest news, praise with an unnatural excitement, while you watch his hands move in a product after another, barely grabbing half the information.
At this point it is stunning value: would you say that you came there just to look, but his gentle smile and his care make it difficult, so you end up asking about a product gods at random, just to make it happy. Needless to say, at that point you fucking dannatamennte: 99% of purchases come out with absurd, like a scrub for both your ear lobes with mango or a softening foundation to cover the streets.
Another great weapon of mass are fooled by the discount: for whatever reason they are made, one woman is enough to read the magic word to be automatically magnetized toward the baskets opportunities.
not matter if the discounted products just seem to come out of a warehouse where they remained for centuries between moisture, dirt and rats. A nice routine
rummaged not do away anyone: you can always find some interesting pieces or bargain. Often purchases made in these situations are the whims that we take off to coax the 'treasure hunter' that is in us, but sometimes may even be things that we actually need!
When I enter a perfume shop, the first thing that strikes me is the lighting, I do not know if you have ever noticed, but the lights used are crisp and white. They do not have that note of melancholy yellowish light, that way it's cold and impersonal nature of neon.
lighting up, not a corner shop is still in shadow, giving the whole atmosphere cheerful and carefree. So the unsuspecting customer has just entered one wonders where is that kind of ephemeral happiness that has wrapped: her eyes are immediately magnetized by confezoni colorful and sparkling products.
The trap is taken from that moment on, six at the mercy of the spell of perfumery, nothing could wake up, passing Brad Pitt dressed as Yoda.
The second element that favors the purchase orders are: leaving aside the kind "stalker", far more dangerous is "harping".
stunned as we are, we realize that we already have a circuit to be very enterprising young lady makeup, skin and clothing fishing sober, often black.
When you fall into the clutches of this type is difficilissmo escape: just shows you the latest news, praise with an unnatural excitement, while you watch his hands move in a product after another, barely grabbing half the information.
At this point it is stunning value: would you say that you came there just to look, but his gentle smile and his care make it difficult, so you end up asking about a product gods at random, just to make it happy. Needless to say, at that point you fucking dannatamennte: 99% of purchases come out with absurd, like a scrub for both your ear lobes with mango or a softening foundation to cover the streets.
Another great weapon of mass are fooled by the discount: for whatever reason they are made, one woman is enough to read the magic word to be automatically magnetized toward the baskets opportunities.
not matter if the discounted products just seem to come out of a warehouse where they remained for centuries between moisture, dirt and rats. A nice routine
rummaged not do away anyone: you can always find some interesting pieces or bargain. Often purchases made in these situations are the whims that we take off to coax the 'treasure hunter' that is in us, but sometimes may even be things that we actually need!
Then there are LIMITED EDITION: Blessed are those women who do not give anything of packaging sung to the theme of the collection, those who do not care of the sense of exclusivity that emanates from these issues ephemeral and the sense of wonder that the names of these collections can evoke.
Of course, it is clear that not all limited edition strike us the same way, many factors affect our interest, in return, however, are so many different and certainly one that we kidnap and force us to buy something, name, packaging or sense of wonder who it is.
then I noticed recently that some limited editions are really limited, exhibitors are small but beautifully decorated with photos of the collection and truccatissimo the face of a pretty girl. The products have 2-3 pieces max per class: 3 enamels, 3 eyeshadows, blush, etc. 2. This type of mini display is usually exposed to cash, so that the poor innocent revenue even for a deodorant are found to drool sull'espositore.
Even after they exit, the thought of that edition Limited will continue to blend into the head (is happening to me right now).
One thing I noticed is that this test of the frivolities put irresistible to cash is also used to in supermarkets, where the exhibitors at the height of a child is placed in each well of god crisps, chewing gum, chocolate, etc..
For women, however there is the option trick: do not know about you, but I'm a tantinello perplexed, perhaps they are questioning our self-control? è_é
ADVERTISING 'as a way these situations are presented with a prodotto.In advertisers are all poets: language is always stately, three thousand adjectives and phrases just to say that the product is applied well.
more you talk the better, seems an innovative product! Or
few short sentences but concise (Nonsimangia symbolic presentation of the soap, in the wake of 'seize and take home').
Last but not least are the packaging or the product packaging to determine our purchases: at least half of all women want in a product not only quality but also a pretty package.
. If we are looking for something superfluous but rewarding and the product that we chose also has a packaging scream, POW! In four quattro'otto our portfolio and will end the intensive care unit.
These are the most common tactics that I encountered in the field of make-up, treating them in an ironic, if you too discovered some do not hesitate to let me know, make up between addicted while we deal only to defend ourselves from the subtleties of marketing! At the very least we can say that pain shared is a joy ... XD
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